Lynda.com - Twitter for Business

Join author Anne-Marie Concepcion as she shows you how to leverage the power of tweeting for business promotion and customer engagement. This course reviews the basics of tweeting for business and shares smart ways to set up an account that reflects your brand. It explains how to tweet strategically in order to engage customers and attract followers. Anne-Marie also offers suggestions for creating a richer Twitter experience, managing your feed and activity using third-party apps and utilities, and integrating Twitter with other marketing endeavors.